Crypto advertising has been plastered across every available sporting surface since the bull run of 2021, from stadium naming deals and team’s playing kits to Formula One racing car liveries. But in the current bearish market conditions, it seems hard to calculate a return on the ubiquitous spending of 2021’s crazy big advertising. In Australia,…
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A friend of mine who is a seasoned Web2 tech executive joined a Web3 company in June. A switched-on operator, he asked to speak with all 16 staff before deciding to join the firm. This shows that Web3 joiners need to really hone in on the mission when jumping ship from the old tech world.…
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Traditional venture capital funds drive valuations through multiple funding rounds. Startups aim for initial public offerings or other exits. Then the sharemarket decides upon a more realistic valuation. But in cryptoland, tokens introduce market capitalization while a company is being built. This means there are a lot of competing interests and agendas. Token sales for…
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Everyone knows the Metaverse is coming, but no one knows what it will be like. At present, people say it’s clunky and difficult to use and are waiting for further development. Are brands just jumping on a PR bandwagon in hyperspeed? Is this the future? Is it a place or a time that is coming?…
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An insider account of the DeSci origins story — a new movement of citizen scientists, open-access scientific research and crowd-sourced peer-review funded by crypto that’s gathering pace in 2022. # At ETHDenver in February, decentralized science became a thing. It was like the good old days of crypto: Like-minded spirits met and then crashed at…
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DAO: Decentralized. Autonomous. Organization. “The whole phrase is a misnomer. They’re not decentralized, not autonomous and they are not organizations,” Monsterplay blockchain consultancy founder David Freuden tells Magazine. Freuden co-authored a 51-page report on DAOs in May 2020 in an attempt to help realize their potential. “We need DAOs,” he explains. “The idea of ‘shareholder first’…
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Web3 — or Web 3.0 as crypto boomers like to call it — is a topical buzzword with only a very vague definition. Everyone agrees it has something to do with a blockchain-based evolution of the internet but, beyond that, what is it really? Yet, the conversation surrounding the meaning and prospects for Web3 has…
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A former member of the Tongan Parliament is behind a proposal to make Bitcoin (BTC) legal tender in the tiny Pacific nation of Tonga, following in the footsteps of El Salvador. It’s due for a vote in Parliament in May and the early signs are encouraging. Mataʻiʻulua ʻi Fonuamotu, Lord Fusitu’a told Cointelegraph that plans…
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“Can someone explain to me why NFT ‘clones’ are selling for so much?” asked Redditor LittleDoofus a couple of months ago. NFT clones cash in on successful NFT collections by releasing similar or even identical copies of the art under similar sounding brands. LittleDoofus wanted to know how we have suddenly ascribed so much value…
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